COMMUNICATIONS STRATEGY & PHILOSOPHY
My mission is to foster authenticity and humanity amidst the impersonal and algorithm-driven noise. Online content is oversaturated, so let's give your content an edge to garner the attention it merits, all while staying authentic to yourself and your brand. Starting is easy, but maintaining momentum can be challenging, so I prioritize creating a sustainable workflow to prevent team burnout.
Yes, I keep an eye on algorithms, changing online culture/etiquette, and emerging trends. In this ever-evolving field, I strive to continually grow my skillset and stay updated. With a decade of experience in media and communications, I'm confident in the value I bring to any campaign because I root my content creation in strategy. Let's get clear on your intended audience, their pain points, and the value you bring to the online and offline space. What is your intended outcome? How can we build more credibility and trust? Let's conduct periodic metrics audits and reports to track what moves the needle.
SELECTED METRICS
My video for an English school garnered over 10K views within two days, and my content grew their Youtube channel views by 338.4%.
After less than a year with a musical instrument brand, my content garnered +302.8% in median FB engagement, +206% in FB page visits, +3,244% in IG average engagement, and +1,700% in IG page visits .
After less than a year with various music stores and schools, my cumulative work for the music stores garnered increases by: 22,346.67% in average FB reach, 94.26% in average FB engagement, 133.7% in average FB page visits, 1,110.11% in average IG engagement, and 783.33% in average IG page visits.
My content grew this international content team's YouTube channel views by 319.92%.
Two months of work with this political education organization garnered +659% Facebook reach, +5,400% Instagram reach, +512% Facebook page visits, +1,800% Instagram visits, +100% Facebook likes, +882% Instagram follows, and increases in likes, comments, and shares ranging from +100% to +7,800%.
In a single week, I created a fundraising video that resulted in thousands of dollars for a non-profit.
I have conducted two successful Kickstarter campaigns, one of which was chosen as a "Staff Pick."
TESTIMONIAL
"I had the good fortune of hiring Zoë for our social media and publicity efforts for our publishing company, and we worked together for several years. Zoë is one of the most talented people I know. She always approached her work with an artisan’s standard of uncompromising excellence, and a creative mindset in promoting and showcasing our many publications. The most impressive aspect of her work was how prolific she was in producing so many innovative campaigns on time or under deadline, while maintaining such a high standard of quality. I would constantly be in a state of delight and awe when seeing her latest campaign, where she often showcased her many talents as a musician, singer and digital artist, all with an impeccable eye for design and aesthetics. As if all that talent wrapped up in one individual weren’t enough, Zoë is as understated and humble as she is brilliant. She has the ability to really listen and synthesize information, with a quiet confidence and sharp intelligence that I can only marvel at enviously. I cannot endorse Zoë highly enough. She is the real deal. A consummate professional, and an incredible talent.” ~ Peter Shin, Asgard Press