CONTENT STRATEGY:
In the ever-changing industry of social media, I am always striving to grow my various skillsets. And after a decade of experience in media & communications—in industries ranging from artificial intelligence to global non-profits—I'm confident in the value I bring to any social media or digital campaign. I'm dedicated to strategy and quality, whether it be video/music production, copywriting & editing, social media management or, data reporting. I'm always excited to meet new clients and enjoy collaborating with them to up-level their online presence and reach their business goals.

SOCIAL MEDIA PHILOSOPHY:
Social media is a contradiction we live in. Whatever negative feelings you may have toward it, you're right! Yet, 78% of consumers are willing to buy from a company after having a positive experience with them on social media [Force4]. 84% of US online buyers look at social media before purchasing [Pew Research]. Social media is a tool to be used how we choose, a space for artistic expression, and a platform to widen your customer base. Facebook & Instagram have and continue to play a major role in my client acquisition and opportunities, some of which include TEDx, radio shows, commercial recording, TV appearances (one of which reaching 1 million views), and more.

So despite social media's lesser qualities, I know the its inherent value as a tool for purposeful use. My mission is to foster authenticity and humanity amidst the impersonal and algorithm-driven noise. Let's give your content an edge to garner the attention it merits, all while staying true to yourself and your brand.

SELECTED WORK

SP30 ENGLISH SCHOOL:
Our top video garnered over 10K views within two days, and my content grew SP30's Youtube channel views by 338.4%.

MAKAI UKULELE:
This wonderful ukulele brand's social media presence is just beginning! We look forward to more educational uke history videos, strategic UGC partnerships and cross-collaborations, email marketing campaigns, and more. As of June 9th, 2023, my content has garnered +302.8% in median FB engagement, +206% in FB page visits, +3,244% in IG average engagement, and +1,700% in IG page visits .

JJJ STUDIOS:
Our international content creation team navigated complex conversations about differing cultures, politics, and music style to create multicultural music videos for an international audience. All my videos were top performers, drawing in 10K to 112K views each, which increased radio and TV opportunities for the group. As of June 9th, 2023, my content grew JJJ's YouTube channel views by 319.92%.

VARIOUS MUSIC STORES:
I've helped increase social media performance for several music stores (both online and bricks & mortar), using a variety of content pillars and strategies. As of June 9th, 2023, my cumulative work for the music stores has garnered increases by: 22,346.67% in average FB reach, 94.26% in average FB engagement, 133.7% in average FB page visits, 1,110.11% in average IG engagement, and 783.33% in average IG page visits.

INTERNATIONAL STRATEGY CENTER:
This small community organization focuses on political education events and community-building. As of November 2023, two months of my work has garnered +659% Facebook reach, +5,400% Instagram reach, +512% Facebook page visits, +1,800% Instagram visits, +100% Facebook likes, +882% Instagram follows, and increases in likes, comments, and shares ranging from +100% to +7,800%. You can view my editing work in the sexuality education interview, and my narration and animation work in the World Politics videos Pt.1 & Pt.2.

STEALTH A.I. STARTUP:
As the in-house content creator for a Korean AI-animation company, I wore many hats: music producer, motion capture tech, voice actor, recording engineer, brand consultant, social media manager, etc. This experience taught me the importance of flexibility and openness to learning new technologies and platforms. The product is still pre-release, but it will be available soon in many industries (from education to the food and beverage industry).

ASGARD PRESS:
As social media manager, trade show staff, and wholesale contact of Asgard Press, I conducted customer service and sales with a dedicated clientele from all over America. I also animated their promotional video, besides curating Asgard Press social media and carrying out online promotions.

"I had the good fortune of hiring Zoë for our social media and publicity efforts for our publishing company, and we worked together for several years. Zoë is one of the most talented people I know. She always approached her work with an artisan’s standard of uncompromising excellence, and a creative mindset in promoting and showcasing our many publications. The most impressive aspect of her work was how prolific she was in producing so many innovative campaigns on time or under deadline, while maintaining such a high standard of quality. I would constantly be in a state of delight and awe when seeing her latest campaign, where she often showcased her many talents as a musician, singer and digital artist, all with an impeccable eye for design and aesthetics. As if all that talent wrapped up in one individual weren’t enough, Zoë is as understated and humble as she is brilliant. She has the ability to really listen and synthesize information, with a quiet confidence and sharp intelligence that I can only marvel at enviously. I cannot endorse Zoë highly enough. She is the real deal. A consummate professional, and an incredible talent.” ~ Peter Shin, Asgard Press